They Only Want A Warm (Cheap) Body | Unpacking Concept: Exposure By Ken Petersen

Subscribe To Our Youtube Channel CLICK HERE It is a true phenomenon in any market that you’ll find (or you actually are) the DJ that believes that increasing your exposure increases your tally of booked events. A simple review of the statement should be easy to accept the correlation. This thought process is often associated … Read more

Unpacking The Concept: Connections By Ken Petersen

Subscribe To Our Youtube Channel CLICK HERE FLASHBACK ARTICLE FROM OCTOBER 2009As I sit waiting for flights destine for the Wedding MBA conference in Las Vegas and back home afterward, a reoccurring word is seen: “Connections.” Time and time again, there are too many DJs that emphasize connecting with the dance floor is the core … Read more