They Only Want A Warm (Cheap) Body | Unpacking Concept: Exposure By Ken Petersen

Subscribe To Our Youtube Channel CLICK HERE It is a true phenomenon in any market that you’ll find (or you actually are) the DJ that believes that increasing your exposure increases your tally of booked events. A simple review of the statement should be easy to accept the correlation. This thought process is often associated … Read more

What’s Wrong… By Ken Day

FLASHBACK ARTICLE FROM NOVEMBER 2009 Jon Taffer from Bar Rescue with Ken Day …with My Wedding Show Booth? I’m certain if you do or have done wedding shows you’ve asked yourself this question to one degree or another. Most of the time what you are really asking is “Why doesn’t my booth get me more … Read more

Unpacking The Concept: Connections By Ken Petersen

Subscribe To Our Youtube Channel CLICK HERE FLASHBACK ARTICLE FROM OCTOBER 2009As I sit waiting for flights destine for the Wedding MBA conference in Las Vegas and back home afterward, a reoccurring word is seen: “Connections.” Time and time again, there are too many DJs that emphasize connecting with the dance floor is the core … Read more

Excelling In Tough Times By Ken Day

Subscribe To Our Youtube Channel CLICK HERE FLASHBACK ARTICLE FROM OCTOBER 2009Many of my business coaching sessions of late have centered on a highly important topic: ‘Excelling In Tough Times.’ Whether you’re a small single op or the multi-op of three to 30, the times are rapidly changing in our personal and professional lives.For the … Read more